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Challenge: Make it easy and fun for customers to browse and purchase products digitally so that healthy food can be accessible to anyone, anywhere. 

• Launched the Thrive Market's first iOS app. Achieved 50K downloads in the first 4 days and 200K within the first 30 days. The app was featured in the top spot in the iTunes Store. Followed up with the Android app which was also featured in the top spot of the Play Store. Both apps are 5 star apps in their respective app stores.

• Redesigned the entire website which accounted for most of the e-commerce sales for the company.

• Created tools to allow entire business development team to create and customize affiliate pages on the fly to expand the reach of Thrive Market to other influencer audiences.

• Implemented Scrum and Agile to efficiently deliver the above as well as many other Products within months.

• Mentored the Product and Product Design team to act autonomously while still collaborating regularly.

Challenge: Pivot the product from a car research service to a car shopping service.

• Redesigned other key pages and features such as Car Finder and Global Navigation.

• Relaunched mobile app from the ground up and applied lessons learned from iOS to Android and vice versa.

• Redesigned the entire website and changed the site structure as part of an initiative to support company goals of increasing the focus on shopping.

• Continued the product development of an innovative startup acquired by Edmunds that focused on an SMS texting platform as a medium for customers to communicate with dealers.

• Led advertising products such as Targeted Incentives that allowed users to save money on a car purchase which boosted company revenues and furthered long term relationships with major partners.

• Shown below: path analysis (taken from a full pitch deck), documentation of site map, competitive analysis, Car Finder wireframes, low-fi app concept sketches, Balsamiq mocks, prototype screenshots, hi fidelity mock of app homescreen, and overviews to the company for Car Finder and Targeted Incentives.

Challenge: Growing movie ticket sales while expanding content products.

• Launched new original video content portals that advanced the company goals to expand beyond movie ticketing.

• Built administrative tools to give internal employees a high level of control over user rights, distribution, launch timing and skinning.

• Integrated social plugins and login to create new opportunities to delight customers at different points during their lifecycle and further the awareness of Fandango content.

• Delivered a new product that created new revenue streams by architecting custom ticketing widgets for outside partners in new markets and demographics.

• Shown below: progression of a video gallery product from conception to launch.

Challenge: Redesigning outdated products while growing traffic and revenue.

• Completely restructured and redesigned the entire website, page by page.

• Grew commerce clicks and hotel page views continuously through repeated iterations and tests.

• Sculpted SEO to exponentially increase the traffic funnel.

• Flattened the funnel and changed the sitemap to decrease steps to key pages.

• Restructured the site taxonomy to make it easier for customers to navigate to the pages that are most useful to them.

• Improved interaction by building features that made it easy for people to ask the community travel related questions.

• Shown below: previous version of the website, some initial proposed mocks/wireframes, and final updated design.

Challenge: Growing internationally while minimizing operational overhead.

• Accelerated growth through International Product launches to make MySpace.com one of the fastest growing websites in history.

• Launched and maintained customized versions of MySpace for each country as its own separate portal. Examples:

  • "Lite" profile page for countries with slow internet connections (i.e., India).

  • Specialized Video and Music products for media centric countries (i.e., United Kingdom).

  • Automated content charts and feeds for countries with limited content management staff.

• Created back end management tools to increase effectiveness of monitoring and managing user generated content and profiles.

• Automated tiered functions such as algorithms to detect inappropriate content and escalation to proper support teams and programs to improve internet safety for children around the world.

• Shown below: roadmaps, mocks, analysis, progress reviews, final "MySpace Lite" profile page and coordination documentation.