COMPANIES

EXPERTISE

FOCUS

I Bring Results

Are you a new company looking to disrupt the industry? Are you an established company looking to redesign your products and build on top of a platform? Are you somewhere in-between, with a desire to get to the next level? I'm experienced with all of the above. I bridge the gaps in technology businesses by thinking strategically and acting tactically. I customize and apply my approach to your specific situation to help you accomplish your goals. A great product that achieves market fit and delights your customers requires an understanding of the bigger picture as well as the details. Here's where I can help you:

Focus  

• Determining your vision, values, goals. Everything you do will be anchored to this.

• Telling the story: where you've been, where you are and where you're going.

• Identifying and sizing problems and obstacles to achieving the vision.

Data and Growth

• Finding opportunities for growth based on a combination of quantitative and qualitative research.

• Performing user testing, A/B and multivariate testing to find themes and using them to formulate hypotheses.

• Examining traffic and engagement funnels and paths to identify areas of improvement.

• ROI modeling, determining CLV, decisions on where to invest to achieve the vision.

• Adapting the product to increase health of your business based on churn and cohort analysis.

• Examining where you stand in the market with competitive analysis and profiling.

• Utilizing measurement tools: Google Analytics, Mixpanel, RJ Metrics, Optimizely, UserTesting.com, Localytics, Tableau, Crashlytics, Distimo, Microstrategy Test & Target, Adobe Omniture/SiteCatalyst, and Tapstream.

UX

• Putting the disparate pieces together and distilling ideas and data together to form a tangible concept.

• Creating flow diagrams, wireframes, mockups, prototypes and storyboards.

• Producing, structuring and maintaining a product roadmap.

• Utilizing prototyping and wireframing tools: Balsamiq, Axure, Flinto, Hotgloo, Invision, Sketch, UXPin, Visio and Photoshop.

Execution

• Setting up and implementing Agile, Scrum and Scrum-Ban.

• Guiding prioritization exercises with your stakeholders and developing a roadmap.

• Authoring user stories and story arcs.

• Launching kickoff, backlog grooming, sprint demo and retrospectives with the team.

• Utilizing planning tools: Jira, Mingle, Trello, Waffle, Basecamp, Rally, Basecamp, Slack and TestTrack.

Collaboration

• Providing cross-functional leadership: bridging the gap between engineering/design, marketing, sales and support.

• Assembling an optimal team or augmenting existing teams based on expertise and cultural fit.

• Inspiring and empowering the team to align their agendas based on your vision.

• Leading workshops in evaluating possible technical and design solutions and sizing those solutions.

• Extracting an actionable plan from ideation sessions based on your OKRs as well as time, cost, and impact.

Specialties

• Innovation on Mobile Products: iOS/Android apps and mobile web experiences.

• Creating and redesigning Web Products: content, personalization, video, e-commerce, custom advertising, and social.